Are you an ambitious, commercially driven Key Account Manager who thrives on developing customer relationships, negotiating successful agreements and delivering profitable growth?

We're partnering with an established international drinks business with a strong brand portfolio, an expanding UK presence and exciting ambitions for the future.

This is a fantastic opportunity to join a growing commercial team, take ownership of key Off Trade customer relationships and play an important role in developing the business across the UK.

If you're someone who enjoys being out in the market, building genuine partnerships and turning commercial opportunities into results, this could be the next step you've been looking for.

Role Overview

As Key Account Manager – Off Trade, you'll be responsible for managing and developing a portfolio of customer accounts, driving sales performance and delivering sustainable, profitable growth.

You'll combine strategic account planning with hands-on customer engagement, working closely with senior stakeholders and internal teams to ensure the business is well positioned for continued success.

This is a role for someone who enjoys taking ownership, understands the importance of strong commercial relationships and has the confidence to influence decisions at every level.

Key Responsibilities

• Grow and develop key accounts: Build and execute annual customer plans that drive profitable sales growth and strengthen market presence.

• Build lasting partnerships: Develop relationships with buyers, commercial directors and other senior customer stakeholders.

• Lead commercial negotiations: Take ownership of customer agreements, retention activity and tender processes.

• Manage account performance: Take responsibility for budgets, account profitability, P&L performance and commercial targets.

• Deliver accurate forecasting: Work closely with finance, supply chain and demand planning teams to support effective business planning.

• Identify growth opportunities: Use commercial data, market insight and customer understanding to uncover new opportunities.

• Collaborate across the business: Work with category, brand and trade marketing colleagues to create compelling customer propositions.

• Represent the business in the market: Maintain regular face-to-face customer contact and develop a strong understanding of individual customer needs.

We're keen to hear from commercially focused FMCG sales professionals who have the drive, credibility and relationship-building skills to succeed in a competitive market.

Key Skills & Experience

• At least three years' sales experience within FMCG, with a proven track record of delivering against targets.

• Strong account management, negotiation and influencing skills.

• The ability to build relationships with senior customer decision-makers.

• Commercial confidence in account planning, forecasting, budgeting and profitability.

• Excellent analytical, organisational and presentation skills.

• A proactive, resilient approach and a genuine enthusiasm for developing business.

• The flexibility and willingness to travel regularly to meet customers.

UK Off Trade experience would be particularly advantageous, alongside previous experience within the drinks sector, ideally beer.

We're also interested in speaking with talented FMCG account managers who have the right transferable skills and ambition.

Travel & Customer Engagement

This is a nationally focused, customer-facing role, and building strong relationships through regular face-to-face meetings will be an important part of your success.

The anticipated travel pattern includes:

• Scotland, Birmingham and London: Approximately one visit per calendar month to each location.

• Northern Ireland: Approximately one visit every six months.

• Additional customer meetings: As required to support account relationships and commercial opportunities.

There is flexibility to conduct appropriate meetings via Teams or telephone, although candidates should be comfortable with regular travel and occasional overnight stays.

Total potential annual package: £50,600–£59,000, including the full 20% bonus and car allowance.

This is an exciting time to join an established drinks business with ambitious plans for its UK operations.

You'll have the opportunity to work with a recognised brand portfolio, develop influential customer partnerships and make a genuine contribution to the company's commercial growth.

With autonomy, senior-level exposure and a strong focus on building sustainable business, this role offers an excellent opportunity for an ambitious account management professional looking to develop their career within the drinks industry.

Whether you're actively considering your next move or simply open to hearing about an exciting opportunity, we'd welcome a confidential conversation.

Get in touch for more information or apply today with your CV and take the next step in your commercial career.