A rare opportunity has arisen for a highly credible, commercially minded on-trade professional to represent a leading premium drinks business across London.

This is a field-based ambassadorial role focused on building influence, strengthening customer relationships, and driving organic growth through exceptional activation, engagement, and advocacy.

You will act as the face of the brand in London, developing strong relationships with key hospitality operators, supporting strategic customers, and ensuring brand visibility and execution excellence across high-value on-trade accounts.

We are seeking a passionate, well-connected and commercially savvy on-trade professional to become the face of a leading premium drinks business across London. This is a highly visible ambassadorial role, ideal for someone who thrives on networking, building influential relationships, and creating memorable customer engagement in one of the UK’s most dynamic hospitality markets.

As the front-line representative in London, you will play a pivotal role in strengthening customer partnerships, driving brand visibility, and unlocking growth across strategic on-trade accounts. You’ll bring energy, credibility, and a genuine love of the sector, using your knowledge of the London market to identify opportunities, inspire advocacy, and deliver outstanding activation.

Key responsibilities

• Build and maintain strong relationships with operational and marketing contacts across strategic London customers.

• Deliver tailored activation plans and lead regular internal and external post-activation reviews.

• Represent the brand at regional and head office meetings with professionalism and impact.

• Adapt your approach and messaging to suit a wide range of customer audiences.

• Support customer events and act as a confident, engaging ambassador for the brand.

• Champion brilliant basics across customer teams, including perfect serve, consistency of execution, and product quality.

• Maximise network influence across key customer estates to secure additional distribution.

• Drive rate of sale growth through strong activation and customer advocacy.

• Identify new occasion opportunities to increase brand visibility and sales.

• Support staff training, consumer sessions, and brand-led activity in collaboration with internal teams.

• Work with customer digital marketing teams on digital and social-led activation.

• Build a highly visible network across London hospitality and attend influential industry events.

• Maintain an active and aligned social media presence that supports brand reputation and values.

About you

You will be a natural connector with strong personal presence and a real passion for the on-trade. You’ll understand the pace, complexity, and opportunity within London hospitality, and you’ll know how to influence, engage, and build trust with a wide variety of stakeholders.

Essential experience

• Experience in FMCG sales, FMCG marketing, or hospitality.

• A customer-facing or public-facing background.

• Confidence presenting to individuals and groups.

• Strong understanding of on-trade dynamics.

• Based in London.

Desirable experience

• An established network within London hospitality.

• Experience driving sales targets and rate of sale growth.

• Commercial grounding.

• Experience working with or within an operator or brand owner.

Core competencies

• Charismatic, confident, and commercially aware.

• Passionate about the sector and motivated by relationship-led growth.

• Proactive, well organised, and able to work to deadlines.

• Strong understanding of customer needs and market opportunities.

• Comfortable creating and delivering presentations in one-to-one and group settings.

• A genuine networking wizard with a visible presence in the London market.

This is a fantastic opportunity to represent a respected drinks business in a high-profile London role, where your network, energy, and hospitality knowledge will have real commercial impact.

You’ll be joining a business with ambition, visibility, and strategic customers, and you’ll be trusted to help shape its reputation across the London on-trade.

Please get in touch for more information on this fantastic opportunity to join a leading drinks business or apply with your CV today.