A fast-growing British food and drink brand with strong roots in hospitality and premium partnerships is expanding its UK operations.

The business has built a reputation for quality, service excellence, and long-term customer relationships with major names across the foodservice and hospitality sectors.

Backed by an experienced leadership team, the company is entering an ambitious phase of growth and is now looking to appoint a Regional Business Development Lead to drive commercial success and strengthen its position in key markets.

The Opportunity

This role offers the chance to take a leading position within a young, energetic company known for its customer-first philosophy. As Regional Business Development Lead, you’ll act as a true brand ambassador, building relationships, opening new business opportunities, and shaping the company’s commercial direction within your territory.

Key Responsibilities

• Develop and execute a strategic business plan to achieve revenue and growth objectives.

• Identify, target, and convert new business opportunities within Foodservice and HORECA sectors (including contract catering, hospitality, and regional distribution).

• Manage and grow existing key accounts through strong relationship management and customer engagement.

• Deliver commercial presentations and proposals that communicate value and support long-term partnerships.

• Serve as a customer advocate internally—feeding insights and feedback into product and service development.

• Work collaboratively with marketing, operations, and customer success teams to ensure account excellence.

• Forecast sales performance, manage budgets, and report on KPIs and growth targets.

• Contribute to the development of new product concepts and commercial initiatives aligned with client needs.

Experience and Credentials

• Minimum 3 years’ proven experience in business development, account management, or sales within the Foodservice or HORECA sectors.

• Strong commercial acumen with a hunter mindset and track record of achieving ambitious targets.

• Exceptional relationship-building and negotiation skills.

• Experience managing complex customer relationships, from contract caterers to hospitality operators.

• Excellent communication, presentation, and influencing abilities.

• Strategic thinker with practical problem-solving skills and entrepreneurial flair.

Personal Attributes

• Energetic, self-motivated, and customer-centric, with a track record of delivering results through collaboration.

• Empathetic, professional, and optimistic, demonstrating resilience in a fast-paced environment.

• Thrives in an ambitious, growing business and enjoys building something from the ground up.

• Strong emotional intelligence and the ability to adapt communication to different stakeholders.

Compensation and Benefits

• Competitive base salary

• Annual bonus scheme (linked to individual, team, and company performance)

• Private health cover and life insurance

• Company car allowance

• Pension contributions

• Mobile phone and laptop

• Training, mentoring, and professional development support

Applicants must have the right to live and work in the UK.
This is a confidential opportunity for a passionate business developer eager to make a measurable difference in a fast-growing British food and drink brand.

Please get in touch for more informaiton on this exciting opportunity or apply with your CV today.