We are seeking an experienced and commercially astute Regional Sales Manager to drive growth, protect existing business and expand brand presence across a key territory in the West Midlands..

This is an exciting opportunity for a senior sales professional with strong food & drink industry experience, excellent relationship-building skills and a proven track record of delivering results in a fast-paced, customer-facing environment.

This role will suit someone who thrives on autonomy, enjoys winning new business and is confident managing established accounts, distributor relationships and commercial opportunities.

You’ll act as a trusted territory expert, helping to shape sales execution, strengthen customer partnerships and deliver sustainable volume and visibility growth.

Key Responsibilities

• Grow distribution, volume and visibility across your territory.

• Win new business through prospecting, cold calling and identifying opportunities within your market.

• Manage and develop existing accounts to protect distribution and unlock organic growth.

• Use sales data and CRM tools to spot opportunities, track performance and support territory planning.

• Build strong relationships with customers, wholesalers and internal stakeholders to deliver commercial success.

• Prepare and present commercial proposals, negotiate agreements and support investment decisions where required.

Skills & Experience

• Previous success in field sales, territory management or regional account management within food & drink or a related consumer sector.

• A strong new business mindset, with experience in prospecting, selling and closing opportunities.

• Confident negotiation, communication and presentation skills.

• A collaborative, self-starting approach with excellent organisation and time management.

• Strong commercial awareness and the ability to work with sales data to guide decisions.

• Competence in Microsoft Excel, Word and PowerPoint.

• Full UK driving licence and willingness to travel.

Key benefits

• Competitive salary plus car allowance and bonus.

• Great benefits package.

• The chance to represent a respected business in a high-profile territory.

• Real autonomy, variety and the opportunity to make a visible commercial impact.

• A role suited to senior sales professionals who want ownership, challenge and progression.

Ideal candidate profile

You may currently be working as a Regional Sales Manager, Territory Manager, Business Development Manager or Account Manager within the food, drink or hospitality supply chain and be ready for your next move.

If you bring energy, resilience and a strong commercial track record, this could be an excellent fit.

Please get in touch for more information on this exciting opportunity to join a dynamic, forward thinking business or apply with your CV today.